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~Archives~ Wednesday, September 5, 2007
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Wednesday, September 5, 2007
Directory Submission Gets You Tons Of Quality - 1 Way Links
As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
-The age of the website linking to you
-The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.
So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website's submission criteria. To learn more about Directory Submitter, visit the link below:
http://mfleisch9.bryxen5.hop.clickbank.net
But, please keep this to yourself, as I'd like to keep this our secret weapon :-)
Enjoy!
-Michael Fleischner
Michael Fleischner is an Internet marketing expert. Follow this link for more information on Directory Submission and how it can help you build your web site's link popularity.
Search Engine Optimization: 10 Ways to get Your Sites 'Slapped' by Search Engines
Of course your Search Engine Optimization (SEO) efforts should be targeted towards high search engine ranking for your keywords, but you must beware of the over optimization penalty. This happens when the search engines consider your page has been designed for the unique purpose of ranking well.
Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you must NOT do if you want to avoid over optimization penalty and see your page rank drop or your site get de-indexed.
Here are 10 things you should consider if you are serious about SEO:
1 – Website Content Theft:
Never steal content from other websites. If you are reported you will immediately be banned. Not to mention other legal issues.
2 – Standard Language:
Do not use slang or rude words in your copy as it can get you de-indexed.
3 – Outgoing Links:
Do not exceed 100 outgoing links, always link to good quality sites and never link to farm links. Extra tip: you must check your outgoing links on a regular basis to make sure they are still working and the quality of the sites you are linking to is still good.
4 – URL Length:
Keep your URLs less than 100 characters long and avoid using more than 3 hyphens "-" in your URLs.
5 – Keyword Density:
Keep your keyword density under 5% or it could be considered keyword spamming.
6 – Title Tag:
Your title tag should contain less than 60 characters and should not contain any special characters.
7 – Description Tag.
Keep your description meta tag under 200 characters or your site ranking will drop.
8 – Keyword Tag.
Put less than 10 keywords in your keyword meta tag and make sure every keyword appears in your web page copy. Also, avoid putting the same keyword twice in your keyword meta tag. The fact is that nowadays search engines (mainly Google) do not really consider the Keyword meta tag for ranking, but if you do not follow these simple rules, you will get smacked in the face!
9 – Proper use of Alt Text.
If you use pictures and put your keyword in the alt text, your alt text must describe the picture. You could write something like: "keyword header", "keyword image" or "keyword logo" but never stuff lots of keywords in your alt texts. Again, this would be considered keyword spamming.
10 – Cloaking.
Never, ever, use cloaking. Cloaking consists in coding the page in such a way that parts of the content will be seen by search engines but will not be displayed to users. If you do that, you will get banned!
Finally, remember that search engine algorithms change frequently. So keep up to date by browsing the SEO sites and forums.
These 10 simple rules are no guarantee that you will rank well in the search engines, however one thing is sure, if you break these rules you will be penalized in the search results, lose page rank and maybe even get de-indexed altogether.
Need SEO? Learn more about how to use blog advertising and how to advertise on blogs at http://renaissancewomanonline.com/blogadvertising.php
Link Building: How to Get In-Bound Links to Your Website
Getting in-bound links to your site is one of the most important things you can do for generating traffic to your site:
* It helps to get your site listed in the search engine.
* It helps to boost your position in the search engine.
* It helps to build small streams of traffic to your site.
Links to your site are normally given by also giving a link from your site to the other one. These are called reciprocal links or link swaps. And naturally there are a few services available to automate the link somehow.
Some of these services will automatically add the link to your site and the other site once your link request is approved (through some software to be installed on your site).
Some will simply point you to sites which do use link swaps and who are interested in hearing from you.
Some will also check that the link to your site remains in place, and email you if it disappears. It's then up to you to either contact the owner of that site to find out why the link has vanished, or to remove the reciprocal link on your site.
But there is one thing they do not do, and which you need to watch for:
How would a visitor to the other site FIND the link back to your site?
Because you can be sure that if a human visitor cannot find it, then it's unlikely that a search engine will.
Let me give you an example: Andrew was using the service at LinkMetro.com to get links to one of his sites. Someone had a site on a related topic, and they requested a link back to Andrew's. He checked the link back to his site, and everything looked OK. The other site had requested a link back to their homepage (rather than another specific page), so Andrew checked out that home page.
What did he find?
* No links to the "link directory".
* No link to a "related sites" page.
* No link to a "resources" page.
It seemed that the link directory on that other site was not linked from the home page of that site.
The other site was requesting inbound links back to its home page, but effectively hiding the return link from the search engines and from website visitors. And that makes the link back to Andrew's site useless - it's like that link doesn't even exist.
So next time you get asked for a reciprocal link, check the route that people and search engines would use to get from that site over to yours. You might be surprised what you find.
Need links? Learn more about how to use blog advertising and how to advertise on blogs at http://renaissancewomanonline.com/blogadvertising.php
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